AWARD WINNING HOSPITALITY INTERIOR DESIGN
Every hotel has a story to tell, and it is both our responsibility and our greatest pleasure to ensure it is conveyed. We draw inspiration from the surrounding location, history, culture, natural landscape, and hotel brand to create a concept narrative that serves as the foundation for our design.
Featured Project
Renaissance Shoals Resort & Spa
Muscle Shoals/Florence, Alabama
Experience the sounds of Muscle Shoals as the audio waves of the past and present materialize before you. Escape the hustle and bustle of big city life and retreat into the natural landscape of rolling hills, flowing rivers, and picturesque waterfalls. Become inspired by the harmonious combination of music and nature. Step into a space with an atmosphere designed to cultivate creativity. The magic of local recording studio’s come to life through thoughtful details. The elegance of traditional architecture juxtaposed against the grit of the 60’s and 70’s music industry brings to life an energized eclectic ambiance. Inspiration of nature and music come to life through patterns, textures, finishes, fixtures, and furnishings. Whether you’re a song writer, rock star, or you just want to get back to nature, inspiration is waiting for you at this refined rock & roll retreat.
Design Directions International was founded by Buddy McDowell & Sherry Decker and is an award-winning internationally acclaimed Interior Architectural Design Studio with a combined 180 years of experience including a team of five interior architectural designers specializing in hotels, conference centers, country clubs, and restaurants, historical restoration and other hospitality-related projects across the globe. We have completed over 400 new construction & renovation hotel design projects in 15 countries.